For more tips on analyzing your Pinterest data, keep reading. TikTok could also become a keyword goldmine, especially considering how many other platforms have taken away this data from marketers.TL DR If you want to hit the ground running, you can swipe our Pinterest organic reporting template and Pinterest Ads reporting template. Tapped out on Google and other ad platforms? If TikTok search ads become available to you, consider testing out this platform. Look no further than the hashtag #TikTokMadeMeBuyIt, which got billions of views. TikTok has been an influential platform for turning views into sales for many brands and products. TikTok search ads provide a new opportunity to get in front of your target audience with high purchase intent. We’ve reached out to TikTok with some follow-up questions on search ads.

According to Andrea Taylor, outreach and account manager at Clix Marketing, that’s what her rep told her. If TikTok search ads are only for managed accounts.

“This is Pinterest 2.0, but better cause people buy.” Drive them to advertorial pages,” Hermann said.

“Make your ads solve problems, don’t just sell. He added that the smart play for brands is making “how-tos” of their products that solve specific problems. Keyword targeting is not yet available to TikTok advertisers, just placements, according to Herrmann. He noted that once you can run ads in search results, you can pull the search terms for ads that converted and use those search terms with high click-through rates from search results as titles for your top-performing TikToks to drive additional value. The beta test was spotted and tweeted by Herrmann.

Running ads on pinterest